Gund Teddy Bears

Since 1898, Gund® has created huggable stuffed toys recognized worldwide for their quality and innovation. They remain the oldest and most successful soft toy manufacturer in the United States. Founded in Norwalk, Connecticut by Adolph Gund, the company was one of the first companies to design and manufacture teddy bears. The Gund® toys tradition has always been to use the best materials and craftsmanship and to promote safety standards for their products, such as securely attached eyes for their plush animals that children could not pull out. Jacob Swedlin, who took over Gund® when Adolph Gund retired in 1925, introduced the concept of industry licensing with Felix the Cat, Mickey Mouse, Donald Duck, Popeye and others.

The “Gotta Getta Gund®” advertising campaign began in the early 1980s, leading to widespread recognition of the company as a leading consumer brand in the toy industry. Today, the New Jersey-based company makes an extensive product line of licensed and unique characters both plus and soft under both the Gund® and BabyGund® brands.